Why Chatbots are Important For a Website?

1.Save customer service costs

The online interaction and query resolving for business products and services need a labor cost. Chatbots reduce the need for labor salaries, training and infrastructure. Further, companies can align the chatbots towards their business goals and use them to enhance customer conversion.

2.Keep up with trends

Do you want your business to stay relevant? Then your business should keep up with the trends. E.g. incorporating the messaging platform like Facebook Messenger, Kik, Telegram, Twitter, Skype, Slack, Viber and Instagram in your site can make your customers feel comfortable. Since Facebook alone contributes more than 30000 chatbots.

3.Create personalized experience

Personalization is the key factor in transforming a visitor into a customer and a customer into a returning customer. A chatbot designed in a way it makes the customer feel at home and to give the feeling of talking to a robot. A Chatbot is a form of a salesperson that assists the visitor with the product information, making the payment, tracking the status of delivery and much more.

4.Assist payment and checkout

Shopping cart abandonment is one of the major issues faced by eCommerce vendors. Unresolved queries while checkout is the problem that results in shopping cart abandonment. To overcome this issue, the developer should integrate the API of a payment system like PayPal with chatbots for website. That could help shoppers with all their queries answered to complete their checkout process.

5.5. Target wider audience

These chatbots enjoy a wide-range of user-based support. Hence, with chatbots, it is easier to approach the global market without worrying about the large volume of requests and conversations to handle. Further, chatbot won’t bill you extra customer service costs. Because of this feature, Taco bells and Dominos have too implemented chatbots to organize their delivery parcels for the customers.

1.Increase customer engagement

When designed, coded and integrated carefully with your web development service, chatbots can deliver spontaneous user engagement. This can help with user retention by maintaining the right conversation. At the same time, chatbots can respond to multiple customers without any delay or error. Besides the conversational bots can engage the clients round the clock by offering personalized recommendations that boost customer experience and engagement.

2.Improved customer service

Chatbots deliver customer service to the next level. Because it is a program and can deliver its service constantly even when the customer is rude. Further, the chatbot is proactive and start the conversation; sends a notification about any inconvenience or any sales. Additionally, chatbots can also understand a little about customer psychology since chatbot equipped with NLP (Natural Language Processing) mechanism and respond better to the customers with relevant information and service.

3.Generate leads

One of the awesome features of a chatbot is lead generation. Integrating the chatbots can help you understand your customer need and provide them with a quality solution that lasts forever. Further, chatbots follow your customer through all their purchases and provide them all the needed details they need. This helps your customers with a positive experience which ultimately leads to enhanced lead generation for your business.

4.Zero-waiting time

Research shows that 10 seconds of delay in loading image/video can make 50 of the viewers to abandon the site at the instant. Similarly, a delayed query response can impact the same effect on your website. A lost customer is irreversible colossal damage caused and it can’t rectify that simple. Hence an AI-based chatbot needed to smartly handle all your customer queries 24/7.

5.Improves brand trust

As the company aspires to spread its wings, it is crucial to have loyal customers. The chatbot is one of the options to achieve loyalty which in turn can improve your brand trust. Since chatbots known to build credibility and trust in your brand. When customers visit your website, chatbots are the one they are interacting at first. Hence, a company should take this chance to instruct the potential buyer about your products and services.

1.Understand your business objective:

Initially learn about your business requirements to know which type of chatbot needed to enhance your user experience.

2.Choose the preferred software:

The next step is to identify a chatbot building software. Chatfuel and ManyChat most popular chatbot-making software available in the market.

3.Pick the right channel:

After choosing software, you should choose the appropriate channels to communicate with your customers.

4.Train on conversations:

Plan your chatbots with a greeting and welcome text with all other information needed for an effective conversation.

5.Test and launch:

Once you finished listing the requirements and teaching your bot with a personality approach you can test to check if it is meeting the use case correctly or not. After testing, launch your bot to measure the performance and do the needful periodically.